• I would always recommend the Shampoo and Nourishing Conditioner used together and quite regularly.
• For especially dry hair, I would apply our leave in conditioner after washing and conditioning, while still damp.
• Apply to damp/wet hair, brush through and leave it to dry naturally.
• Pay attention and apply more on the ends, as this is the area of your hair that loses moisture more rapidly.
• If you find that your hair is still quite dry, it means that you need more styling. Think of it as layering the products to keep the moisture in. If that is the case try applying some serum or the gel on top of the Leave In Conditioner.
• I always advice experimenting and seeing what you like  - it is usually personal preference (perfectly defined vs. natural looking )

Yes! CurlyEllie products are gentle, sulfate-free, and silicone-free—perfect for maintaining the health and vibrancy of coloured or chemically treated hair.

With nourishing ingredients like Hydrolyzed Quinoa, our formulas help protect your curls, preserve color, and provide the moisture your hair needs to thrive!

Yes! Our Radiance & Protection Brightening Hair Oil helps reduce breakage and split ends by strengthening and smoothing your strands.

Packed with nourishing ingredients like Renewable Tung, Castor and Rapeseed Oils to prevent heat damage and impart a natural gloss to each strand leaving your hair and scalp more resilient.

It helps seal moisture into the hair shaft, protecting against damage, and adds a radiant shine.

Simply apply a few drops to damp or dry hair, focusing on the mid-lengths and ends, to keep curls soft, hydrated, and resilient.

It’s the perfect solution for healthier, stronger curls! 

 Every great curly hair routine starts with a solid foundation, and at CurlyEllie, we’ve got you covered! Begin with our Gentle Shampoo and Nourishing Conditioner, specially formulated without silicone. These essentials allow moisture and nutrients to penetrate deeply into the hair shaft, creating the perfect base for healthy, vibrant curls. Now comes the exciting part—styling!  

Tailor your routine to your curl type with our Curl Defining Leave-In Conditioner infused with Crambe abyssinica that coveted for its high levels of cuticle-smoothing erucic acid and is rich in antioxidants and vitamins such as Vitamin A, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin C, Vitamin E, proteins and minerals which all promote healthier hair.  

For tighter, thicker curls, simply apply more to deliver long-lasting moisture and definition until your next wash day. No curl routine is complete without shine, and that’s where our Styling Serum comes in! Made with food grade Aloe Vera, it adds a glossy finish without the greasiness, so you can use as much—or as little—as your curls need! 

Finally, lock in your look with one of our fabulous gels or foams. Infused with Broccoli Seed Oil, they provide just the right amount of hold without the crunch. This natural alternative to silicones offers all the benefits without any of the build up, leaving your curls soft, bouncy, and beautifully defined. 

And there you have it—a simple yet brilliant CurlyEllie routine that celebrates your curls and keeps them looking their best! 

• Spritz a few times with the Curl Hydrator with some warm water.
• Divide your hair into 4 or 6 manageable sections fasten with the Scrunchies.
• Take one section at a time and apply a small amount of Protection and Radiance Brightening Hair Oil to each section, use your palm to gently distribute the oil, starting from the tips and working your way up. Fasten hair with scrunchies.
• Head back to the first section you oiled, use the Curly Hydrator to dampen your hair lightly.
• Focusing on the ends and any tangled areas, gently detangle with your fingers, then the Curly Comb.
• Begin at the ends and only move upwards when the lower part is tangle-free.
• Secure the section and repeat on every section.
• Be patient and gentle, working out any knots or tangles without pulling or causing damage!

That’s a tricky one - curls are so unique and personal.

• Some people love the natural curly look while other like a perfectly defined look.
• I would always encourage you to start off with the mini works and try out the combinations before investing in the large sizes.

https://www.curlyellie.com/collections/gifting/products/the-mini-works

•  I would recommend starting with the shampoo and conditioner, so you’re starting with a good, clean base!
• Then I would recommend a combination of the leave in, detangling and/or serum. This may take some playing around with to get the right combo as curls are all so unique!
• If your curls are still not holding with those, I would add a tiny bit of natural hold gel.
• In the morning I would try refreshing with just detangling spray, and also with just water and a dash of serum to see which works better. You don’t need to completely wet the hair, just dampen.
• Overall, I would recommend the Mini Works, as you get a smaller amount of each product to try out to find exactly what works for you!
• You can also check out our Instagram, find any posts that show routines of curls similar to your hair can get tips from there!

The good news is that we use camelina sativa in our nourishing conditioner because of the high content of Omega 3 which is great for psoriasis and eczema.

Itchy, flaky, scalps skin tends to result from an inflammatory response to something the body believes is an allergen or irritant.

Omega-3 fatty acids reduce inflammation by inhibiting the production of inflammatory substances, such as leukotriene B4, which are known to play a role in eczema.

Wash your hair when it is dirty

• If you have an active lifestyle and regularly swim, you may find that you have to wash more regularly after every swimming session. This is due to the chlorine in the water which can be drying.
• If you regularly exercise and sweat, again, you will need more regular hair washing sessions.
• On the other hand if your hair is not dirty and you have been using very lightweight stylers, you can find that you can stretch your wash days and do it once every 2 - 3 days.
• Our Shampoos have been designed to be used as regularly or sparsely as needed because we use a very gentle cleanser that does not leave your hair squeaky clean but instead, gently moisturises and cleans your hair.

That’s easy! We have a helpful diagram. Simply choose the curl that looks the most like yours and there you have it!

Remember! You can have more than one curl pattern!

Read our CurlyEllie Guide to Hair Types.

CurlyEllie is designed as a cohesive collection that balances moisture and protein to keep your hair in tip top condition, both health wise and aesthetically.

However, your curls may not need as many products, or you might find that you use certain combinations for certain looks.

For example, for a more natural just-woke-up-an-rolled-out-of-bed-but-I-look-great-still look, you may find that a spritz of detangling spray is all you need, or detangling spray & some serum.

For those who want or need more hold, perhaps some leave in conditioner and one of our gels!

The collection is very versatile and buildable, where you are able to tailor it to your personal needs.

A little goes a long way, we recommend starting with a small amount and building up.

The thicker or longer you hair is you may need to use a little more.

We also recommend emulsifying products on your palms for even distribution on your curls.

Natural Hold Gel (Protein-Free): 

• Designed for softer, more flexible hold. 
• Ideal for protein-sensitive curls or hair that already gets enough protein from other products. 
• Perfect for everyday use, maintaining hydration and definition without adding any stiffness. 

Strong Hold Gel (With Protein): 

• Offers a firmer hold for long-lasting curl definition. 
• Enriched with protein to help strengthen and support your curls, making it a great choice for weak, damaged, or fine hair that benefits from added protein reinforcement. 
• Ideal for tighter curl patterns or when extra control is needed. 

Both gels are lightweight and nourishing, featuring Broccoli Seed Oil for hold without crunch or build up, so your curls stay beautifully defined no matter which gel you choose!

~Read More

Curly Hair is very unique and can require a personalised routine and a little trial and error.

We always recommend starting with our Shampoo and Conditioner and then work out which stylers you like.

A great place to start is here.

We also recommend starting with the Mini Works, so you have almost the whole collection to play with!

Our pillowcase is sourced from the eucalyptus tree that makes our Pillow natural and environmentally friendly!

It anti bacterial properties makes is great for hair and skin as it reduces friction which helps with frizz and breakage. Plus they’re pretty! You can read all about the benefits here, including why our pillowcase is extra special!

They make refreshing curls really easy as they have a light mist, which means you can easily control the amount of water or detangling spray you distribute on your locks!

It’s been a gamechanger for us and our customers!

We ship internationally, but we may from time to time restrict shipments to certain Countries following the advice of our couriers. If you do not see a shipping option at checkout, please contact us.

All orders are shipped via Royal Mail Tracked Delivery, unless otherwise stated. Delivery is usually within 2-3 working days (Monday - Friday, excluding Bank Holidays)

a. Order values over £35 -     FREE

b. Order values under £35 -    £3.50

Express Delivery

 £5.95*  via Royal Mail Tracked 24 Service.

*Royal Mail aims to deliver Tracked 24 the next working day, this is not guaranteed and may sometimes take longer.

International deliveries are shipped via RoyalMail, DHL or UPS and all parcels are tracked or signed depending on the country.

PLEASE NOTE : Minimum order value is £25.00 on all Non-UK deliveries

Delivery starts at: £10.50 

If for any reason you are dissatisfied with your purchase, we will gladly offer a refund on all products returned to us within 28 days of your receipt, provided they are returned in their original packaging, in an unopened and unused condition.

Please be aware that due to EU and UK hygiene regulations we cannot offer a refund, replacement or exchange on items returned in non-saleable or used condition.