When we started CurlyEllie, a decade ago, our mission was simple: to create products that truly care for delicate curls while embracing the beauty and challenges of sensitive skin and allergies. We wanted to empower people to feel confident and radiant, just as they are.

Over time, what began as a labour of love has grown into something far greater, thanks to an extraordinary community of supporters—you.

Walking into the awards ceremony, surrounded by so many talented and inspiring businesses, we felt an overwhelming sense of gratitude just to be included among such innovative minds.

And when our name was called as a finalist, it was a moment we will never forget.  

This award is a reflection of everything we stand for: passion, perseverance, and the belief that every curl deserves care.

It’s also a testament to you—our community—who have championed us, trusted our products, and shared your stories of transformation and confidence. Without you, none of this would be possible.

To the Kent Invicta Chamber, thank you for this incredible honour and for recognising the heart behind our brand.

To our supporters and champions, thank you for being part of this journey. This award is not just ours—it belongs to all of you who have made CurlyEllie what it is today.

This is an amazing recognition for our stockists, distributors, salons, stylists, team, friends, stores, champions and community.

Here’s to more milestones, more celebrations, and continuing to redefine what it means to care for curls.