CURLYELLIE™ ADDS ‘LASTING HOLD STYLING SERUM’ TO MULTI-AWARD WINNING VEGAN HAIRCARE COLLECTION FOR CURLY HAIR

LONDON, UK (24 February 2019) CurlyEllie™ is proud to announce an exciting new addition to its award-winning haircare collection for curly hair - the essential natural ‘Lasting Hold Styling Serum’.

The revolutionary serum, great on hair and scalp, helps hold style for longer and forms a film on hair to coat and smooth while protecting against UV, wind and dry atmospheres.

In line with the brand’s ethos of only using gentle but highly effective ingredients, CurlyEllie’s Styling Serum uses the new and innovative Organic Certified Oil ‘Tilia Tomentosa Bud extract’ (Ticiline) which helps protect hair while increasing volume. 

The CurlyEllie Original Collection was launched four years ago by Ellie’s Mum, who wanted to create natural hair products to manage Ellie’s curly hair without irritating her skin and scalp. The collection soon garnered amazing reviews and the Intensive Hair Mask was added to the collection, followed by handy travel sizes. The addition of the Styling Serum to the collection is testament to the demand and popularity of the range and in response to the curly hair community’s needs.

Zaina O’Halloran, Founder of CurlyEllie said “As Ellie’s hair got longer, thicker and curlier and she developed an active outdoors lifestyle, the needs of her hair changed, requiring a longer lasting styling product that held her curls for longer and provided her with added protection against environmental effects. I crafted the Long Lasting Styling Serum to use alongside our existing collection and to further enhance, hold and protect her hair, while increasing Ellie’s hair volume and moisturising her hair”.

Registered with the Vegan Society, the Lasting Hold Styling Serum is available in a 125ml format and will provide a longer lasting natural hold to your curls and like the rest of the CurlyEllie collection, it will leave hair shiny and bouncy without leaving hair feeling greasy or weighed down. For best results, use the Serum after the Curl Defining Conditioner or on its own and dry with a duffer or leave to dry naturally.

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About Curly Ellie: The multi-award winning CurlyEllie haircare range celebrates beautiful, healthy curls by rewarding them with the most natural ingredients that are kind to skin, hair and planet. The CurlyEllie range was inspired by a mum’s struggle to find a gentle hair collection for her curly-haired daughter Ellie, that detangles, moisturises, shines and protects while being kind to the scalp.

The CurlyEllie range, comprising Gentle Shampoo, Nourishing Conditioner, Leave-in Conditioner, Detangling Spray, Intensive Treatment Hair Mask and Lasting Hold Serum is gentle enough for  babies’ first curls and provides excellent styling for grown up curls that are prone to dry, damaged, and frizz. 

The CurlyEllie range is Vegan registered and only uses 100% natural allergen free fragrance. The collection is also silicone free, paraben free, gluten free, SLS free, SLES free, dairy free, peanut free, wheat free and free of all mineral oils. 

CurlyEllie is available nationwide at leading online retailer Ocado, WholeFoods, Victoria Health, several independent stores and Salons and online at www.curlyellie.com.

For further information and images please contact the CurlyEllie Press Team at press@curlyellie.com or +44 (0) 1732 920391.